Apeejay Institute of Mass Communication (AIMC), a unit of the Apeejay Institute of Management & Information Technology was set up from the academic year 2003. The exponential growth in the entertainment and media industry has necessitated the need to set up an independent state-of-the-art Apeejay Institute of Mass Communication catering to the growing demands of students interested in pursuing career in print journalism, advertising, public relations, event management and also acquiring necessary skills in Television News, Videography, Video Editing programme making and programming for Bollywood.
Courses Offered
M.A. in Journalism & Mass Communication (Full time : 2 year duration)
This course of Apeejay Institute of Mass Communication (a unit of Apeejay Institute of Management & IT) is affiliated with the UGC recognized Guru Nanak Dev University, Amritsar). The university has been granted 5 star status.
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Year I
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Year II
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Semester I
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Semester III
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Paper I
Introduction to Communication
Paper II
History of Print Media in India
Paper III
Print Media I
Paper IV
Electronic Media and Photography
Paper V
Advertising and Public Relations
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Paper I
Communication Research-II
Paper II
New Media Technology
Paper III
Print Media-II
Paper IV
Intercultural Communication
Paper V
Corporate Communication
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Semester II
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Semester IV
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Paper I
Development Communication
Paper II
Media Management
Paper III
Media Laws and Ethics
Paper IV
Communication Research-I
Paper V
Radio & TV Production Techniques
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Paper I
International Communication
Paper II
Human Rights
Paper III
Film Studies
Paper IV
Current Affairs
Paper V
Dissertation
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INTERNSHIP (after 2nd semester): TV Channels, Advertising Agencies, PR & Event Management firms, Research, Newspapers and FM stations.
Dissertation Submission: 4th Semester (Jan 2011)
Project Work in each Semester.
Eligibility : Bachelors degree or equivalent (10+2+3) from a recognized University with minimum 50% marks in aggregate.
Post Graduate Diploma : Advertising & Marketing Communication
Duration : 1 year full time
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General Papers
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i) Communication ii) Marketing
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Module 1
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Advertising Management
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Module 2
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Account Planning & Client Servicing
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Module 3
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Media Planning
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Module 4
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Creativity & Campaign Planning
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Internship (Feb'10 - March'10 ) in leading Advertising agencies, Market Research Firms, Corporate Houses.
Eligibility : Bachelors degree or equivalent from a recognized University. Preference will be given to those who have an aptitude for creativity, copywriting and communication skills.
Post Graduate Diploma : Public Relations & Event Management
Duration : 1 year full time
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GeneralPapers
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i) Communication ii)Marketing
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Module 1
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Public Relations Management
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Module 2
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Corporate Communication
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Module 3
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Event Management
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Module 4
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Strategic Event Management
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Internship (Feb'10 - March'10 ) in leading Public Relations Firms, Event Management companies and Corporate Houses including PSUs.
Eligibility : Bachelors degree or equivalent from a recognized University. Preferenceto will be given to those who have an aptitude for creativity and managing events.
PG Diploma : Television & Radio Production with focus on: News Reporting / Anchoring & Video Editing
Duration : 1 year full time
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Paper 1
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Communication & Media Management
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Paper 2
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Broadcast Journalism
2a) Televison Journalism
2b) Radio Journalism
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Paper 3
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Programme Production
3a) Television Programme Production
3b) Radio Programme Production
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Paper 4
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Documentary & Film Studies
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Paper 5
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Media Reviews & Current Affairs
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Paper 6
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Final Diploma Production
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Internship: (Feb'10 - March'10) in leading TV Channels, Production Houses and Radio/ FM stations
Final Diploma Production : March- April 2010
Eligibility : Bachelors degree or equivalent from a recognized University. Preference will be given to those who have creative imagination and communication skills.
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Admission
PG Diploma: ADVERTISING & MARKETING COMMUNICATION (1 year full time)
Eligibility: Bachelors degree or equivalent from a recognized University. Preference will be given to those with aptitude for creativity, copywriting and communication skills.
PG Diploma: PUBLIC RELATIONS AND EVENT MANAGEMENT (1 year full time)
Eligibility: Bachelors degree or equivalent from a recognized University. Preference will be given to those who have an aptitude for creativity and managing events.
PG Diploma: TELEVISION AND RADIO PRODUCTION (1 year full time) with focus on: NEWS REPORTING / ANCHORING & VIDEO EDITING
Eligibility: Bachelors degree or equivalent. Preference will be given to those with an aptitude for creative imagination and communication skills.
M.A in JOURNALISM & MASS COMMUNICATION ( Full time : 2 year programme)
Eligibility: Bachelors degree or equivalent (10+2+3) from a recognized University with at least 50% marks in aggregate. This course of Apeejay Institute of Mass Communication (a unit of Apeejay Institute of Management & IT) is affiliated with UGC recognized Guru Nanak Dev University, Amritsar. The University has been granted 5 star + status.
Admission Procedure
Application: The admission process for the academic session 2009-10 will be on from February 2009. Admission notification advertisements will be released in leading English and Hindi dailies during March - June 2009.
How to apply
Prospectus can be obtained from the Institute or the Apeejay Stya House (14, Commercial Complex, G.K. II, New Delhi) on payment of Rs.750/- in cash or by post by sending DD for Rs.800/- in favour of “Apeejay Insititute of Mass Communication”, payable at New Delhi.
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Placements
Excellent Placement Result - year after year - across various media platforms in reputed:
-Television News Channels
- Production Houses
- Advertising Agencies
- PR Firms / Corporate Communication
- Event Management Firms
- FM Channels
- Newspapers / Magazines / Web
- Bollywood
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Placements
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Aaj Tak
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Fourth Estate
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PC Quest
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AGNI Channel
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Genesis Burson Marsteller
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Press Trust of India
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AIM TV
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IB&W Advertising
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Publicis
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All India Radio (FM)
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IBN CNN
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Rajendra Advertising Films
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Arms Communication
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Impact PR
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Ramanand Sagar Production
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Asia News International
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INC Communication
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Rashtriya Sahara
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Asian Age
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Interact Vision
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Sahara News
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BAG Films
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INX TV Channel
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Sampark PR
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Balaji Films
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J. Walter Thompson
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Shakti TV
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Bates Advertising
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Janmat TV
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Shobiz Events
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Bollywood
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Law & Kenneth
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Star TV
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Brilliant Entertainment
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Lintas
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Tasveer Productions
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Capital Advertising
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Live India
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TBWA Anthem
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CEC Gyan Darshan TV
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Lok Sabha Channel
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TBWA Brodeur
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Centre for Media Studies
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Lowe Lintas
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Triton Communication
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CMCG
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Madisson
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Weber Shandwick
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CNBC TV18
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Mc Cann - Erickson
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Wilderness Films
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CNN- IBN
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Miditech
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Wildlife Films
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Contract Advertising
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Miran Production
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Wizcraft Entertainment
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Data Quest
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Mudra Advertising
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World One Entertainment
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DLF (Real Estate)
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NDTV
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Zee News
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Doordarshan News
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NDTV Good Times
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Zee Sports
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ENADU TV
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Nepal TV
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Zenith Optimedia
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ETC Punjabi
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News 24
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Euro RSCG
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Ogilvy & Mather
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and many more...
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Exchange4media
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Optimum Media Solution
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FIIT JEE
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ORG Marg AC Nielsen
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Vision & Mission
The vision of the institute is to be recognized as the most sensitive and professional media institute that fulfils aspirations and expectations of students and the industry.
Our mission is to make this institute as one of the Best in India and South Asia.
Infrastructure
Campus : Metro Connectivity
Television Studio
Video Editing
Cameras
PTI News Service/ News Lab
Computer Centre
Library
Classrooms
Hostel Facility
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Courses
