This programme will cover both the conceptual and practical aspects of the marketing and human resource (HR) functions. Following table indicates the broad coverage of the programme:
S.N. Coverage of Topics
A
Foundation and Fundamentals of Management
1 Principles of Management,
2 Strategic Management: Business Strategies and Processes
3 Understanding Individual in Organizations
4 Fundamentals of Organizational Behavior
5 Fundamentals of Marketing
6 Communication skills
7 Accounting Principles
8 Principles of Finance
9 Economic/Business Environment and Managerial Economics
10 Information technologies in Management
11 Introduction to Human Resource Management
B
Marketing Management
12 Consumer and Industrial Buyer Behavior
13 Product Planning and Management
14 Management of Marketing channels and Physical Distribution
15 Managing Sales & Selling Techniques
16 Service Marketing
17 Pricing
18 Branding and Brand Management
19 Integrated Marketing Communication and Advertising
20 Relationship Marketing and CRM
C
Human Resource Management
21 Recruitment and selection
22 Performance Appraisal
23 Self Development
24 Communication Effectiveness
25 Training & Development
26 Leadership Development, Culture Building and Team Management
27 Managing People at Workplace
28 Integrating Marketing and HRM
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